National Account — Rollout Phases at a Glance

Where we are, what ships next, and the in-between step that personalizes National Accounts with zero custom build
June 2026 · design review
Full brief →
P0 prototype → · P0.5 → · P1 →

One destination, shipped in stages

The full National Account dashboard (Phase 1) is the right destination — but it's a multi-month build that touches 8+ BigCommerce APIs. So we're rolling it out in stages, smallest and safest first.

This page is the map for the design review. It shows all five stages with a wireframe of each, and links to the clickable prototypes. The focus is the new in-between step — Phase 0.5 — which gives current National Accounts real personalization using only what BigCommerce B2B Edition already provides, so it can ship long before the bespoke dashboard is built.

Phase 0
Reskin
Lowest · days
Phase 0.5
Personalized home
Low · ~1–2 weeks
Recommended next
Phase 1
Full dashboard
Medium · months
Phase 2
Sub-pages
Medium
Phase 3
Integrations
Highest
0

Reskin — theme-only quick win

Today's page, cleaned up. Same building blocks, on-brand with Caster.
Lowest effort · days Prototype ready

What's in

  • Personalized greeting + pills — name, company, account #, "National account / Net-30" (already exposed by Stencil)
  • Three action tiles re-skinned as Caster cards (Order parts / Fleet reporting / Dispatch a tech)
  • Support notice replaces the stock-photo card; inline contact strip
  • Caster tabs + a real empty-Orders state

Why ship it

  • CSS + copy on a single page — no new BC data calls
  • Removes the most-cited eyesores and gets the page onto Caster
View Phase 0 prototype
0.5

Personalized account home — the in-between

A branded launchpad into the modules BigCommerce already gives National Accounts.
Low effort · ~1–2 weeks New · recommended next Prototype ready

What's in — all native to BigCommerce

  • Richer personalized welcome — account #, tier, terms, your role (Company + Customer-Group objects)
  • Approval alert from the native B2B approval workflow
  • Module launchpad with live counts, each linking to a native module: Orders, Approvals, Quotes, Shopping Lists, Buy Again, Net-30 invoices, Addresses, Users & Roles
  • Named account manager — one company field (not the full team card)
  • Recently purchased reorder strip (from order history)

Deliberately still out (→ Phase 1)

  • Spend snapshot, fleet snapshot, per-site rollups, activity feed, photo team card — all custom builds
1

Full dashboard — the composed hub

Bespoke widgets + aggregated data. The differentiator is the account-team card.
Medium effort · months Prototype ready

What's in — adds bespoke build on top of native

  • Account-team card — photos, direct lines, response-time, schedule-a-call (the signature differentiator)
  • Spend snapshot — MTD / last / QTD / YTD vs. cap (orders aggregation)
  • Fleet snapshot — top machines + service status
  • Sites grid with per-site machine & order counts
  • Users overview + recent-activity feed, in-progress sidebar, documents

Cost

  • Server-side fan-out across 8+ APIs, role-gating logic, custom content model for the team card
2

Sub-pages & reorder pad

The dashboard tabs become full work surfaces.
Medium effort Scoped

What's in

  • Dedicated sub-pages: Saved Lists, Users & Roles, Addresses, Billing & Statements, Settings
  • Reorder pad with CSV upload (paste 40 SKUs, add all)
  • Per-site spend drill-down layered on the spend snapshot

Cost

  • Each is a focused, mostly read-only surface — presentational consistency with the dashboard
In the Phase 1 prototype these render as forward-linking placeholder tabs.
3

Enterprise integrations

Justified only when customers ask and integration partners are committed.
Highest effort Future

Candidates

  • PunchOut to Ariba / Coupa / SAP
  • Spend anomaly alerts and custom-role permissions UI
  • Fleet telemetry (Tennant IRIS-style) and schedule-a-call from the team card

Cost

  • Each is a meaningful engineering investment; several overlap a Catalyst replatform
Re-evaluate after Phase 2 ships, guided by sales signals.

The in-between, in focus: what's possible with zero custom build

Phase 0.5 exists because there's a lot of genuine personalization sitting unused inside BigCommerce B2B Edition. We don't need to build the dashboard to surface it — we just need to give it a branded home.

The dividing line

If BigCommerce already returns it, it's Phase 0.5. If we have to compose or aggregate it, it's Phase 1.

A launchpad card that shows "12 orders" and links to the native Orders module is Phase 0.5. A "spend this month vs. cap" widget that sums orders across sites is Phase 1. Same data source — different amount of glue.

✓ In Phase 0.5 — native, already paid for

  • Identity & status — name, company, account #, tier, Net terms, your role
  • Pending approvals count + entry (native approval workflow)
  • Orders history with reorder
  • Quotes — open quotes awaiting the rep
  • Shopping lists (recurring / standing orders)
  • Buy Again from past purchases
  • Net-30 invoices — balance due, pay, statements
  • Ship-to address book (the sites, as a native list)
  • Company users & roles (admins)
  • Named account manager (one company field)

○ Held for Phase 1 — needs a build

  • Account-team card with photos, direct lines, response-time & schedule-a-call
  • Spend snapshot — MTD/QTD/YTD aggregation vs. cap
  • Fleet snapshot — equipment + service status (no native concept)
  • Per-site rollups — machines & orders YTD per location
  • Recent-activity feed — cross-module event aggregation
  • In-progress sidebar composing cart + saved + quote
  • Server-side fan-out + role-gated widget logic

Capability by phase

How each capability shows up across the first three phases. The amber column is the recommended next step.

Capability Phase 0
Reskin
Phase 0.5
Personalized
Phase 1
Dashboard
On-brand Caster stylingThemeThemeTheme
Personalized welcome + account metaBasicFullFull
Tier / Net-terms badgesNativeNativeNative
Pending-approvals alertNativeNative
Orders & reorderlinkNativeComposed
QuotesNativeNative
Shopping listsNativeNative
Net-30 invoices / statementsNativeNative
Ship-to addresses (sites)Native listGrid + counts
Company users & rolesNative+ activity
Named account manager1 fieldFull card
Account-team card (photo, schedule)Build
Spend snapshot (MTD/YTD)Build
Fleet snapshot / service statusBuild
Per-site rollups · activity feedBuild
Theme CSS only Native BigCommerce ships it Light tiny config Build custom work not present

The recommendation for this review

Suggested path

Ship Phase 0.5 next. It turns the reskin into a genuinely personalized National Account home in roughly 1–2 weeks, using only modules BigCommerce already provides — no custom dashboard, no aggregation, no new infrastructure. It delivers most of the everyday value (find my orders, approve, reorder, pay, see my team) while the bigger Phase 1 build is scoped and resourced.

Phase 1 stays the destination — the spend, fleet, per-site and account-team work that only a bespoke build can deliver. Phase 0.5 just means National Accounts don't have to wait for it.

Phase 0 — Reskin prototype v2/account-simplified.html Phase 0.5 — Personalized home prototype v2/account-home.html Phase 1 — Full dashboard prototype v2/account.html Phase 1 — Orders sub-page v2/account-orders.html Phase 1 — Buy Again v2/account-buy-again.html National Account Dashboard Concepts — full brief docs/account-concepts.html